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Rejoice: New York’s Rainbow Bagels have arrived in London

One of the most-coveted, Instagram-hogging bakes from across the Atlantic has finally arrived in London. The Rainbow Bagel is here.

The cheery, trippy, magical-looking tie-dye bagels are made by carefully layering differently coloured doughs and were first brought to fame by Scot Rosillo. He runs Brooklyn’s The Bagel Store and describes himself as “the world’s premier bagel artist”.

If you were planning a trip to try them, cancel it. You can now get them much closer to home on Brick Lane.

The street’s Beigel Shop — that’s the one with the yellow sign, not Beigel Bake a couple of doors down — has started to sell its own colourful creations, as evidenced by the photo we took above.

They’re not going to break the bank as they cost just 50p a pop, but demand is high so expect them to sell-out later on.

The taste is pretty much the same as a normal bagel, so there’s no reason not to fill them with salt beef or smoked salmon as per usual, though the New York originals come with a centre of ‘Funfetti cream cheese’ — that’s a sweetened cream cheese studded with hundreds and thousands.

Oh, and remember eating the rainbow is good for you…

Follow Ben Norum on Twitter @BenNorum

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